A day in the life of a social media professional

How many of you start your day by tweeting or updating your Facebook status? How many of you use social media early in the morning to keep yourself updated on what’s been happening in the world. But how do you think it would be if this was your main job role? Sounds fun?

Welcome to the world of a social media professional.

We start our day by logging in to Facebook, Twitter, Google Plus, Pinterest and what not. That’s just the beginning. Most people have a perception that the job of a social media executive is updating a status, posting a tweet or uploading a picture.

The ‘real’ work goes beyond this.

Social media is about being real time. Monitoring conversations, organising campaigns, conceptualizing contests and promotions- making the brand relevant on social media- that’s just the crux. We respond to conversations (most of the times negative ones), manage brand reputation, analyse hard numbers (how boring!) and identify influencers who can tell the brand story. We strategize on how a campaign will help a brand not only online but offline. We liaise with brand managers and business heads to see how to improve the ROI.

Social media is ever changing. So, we need to create and sift through dozens of research reports and articles to stay abreast of the ever changing social marketing trends.

Unlike any other job, we don’t call it a day! The internet does not sleep. Social media is endless and so is our work.

We constantly read, we listen, we think, we create and we innovate. And above all, we learn and enjoy our work.

Read more in this Infographic by RazorSocial which I found interesting.


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Little drops of water….


Residents in the City have a tough time during summer due to insufficient water supply


Come summer and people in many places in Bangalore face the problem of acute water shortage especially those who rely on the corporation water supply board.

This is the concern of every family in the City as irregular water supply poses a lot of problems.

Agreeing to this, Latha Vijayshekhar, a housewife living in R T Nagar says, “We usually get drinking water every alternate day. But now since it’s summer, there are times when we have to wait for almost a week to get water.”

Parikshit Shetty, who is self-employed and lives in Malleshwaram, expresses similar sentiments, “We do not have a lot of problems as we have a well in our house. So we use this water for washing and cleaning purposes. But since this is hard water, it is not suitable for drinking. So we have to depend on corporation water which we get once in two days. But sometimes we don’t even get that and storing water in the house is not feasible.”

However, there are many residents who do not have borewell or any such source of water in their vicinity.

They have to resort to buying water from commercial bodies.

Says Latha, “When we don’t get water, we have to call for water tankers. Since ours is a small family, we can manage for a month or so. But many of my neighbours, who live in joint families, have to call for a tanker twice or thrice a month.”

There is no other alternative for these people as water is indispensable for their daily needs.

But isn’t this option rather expensive? Latha agrees, “It is expensive. On an average, our water bill comes upto Rs 400 per month. But for a tanker we spend Rs 600 to Rs 650 every month depending on the requirement. We can’t do anything about this.”

Even Balakrishna, an interior designer and a resident of Vyalikaval, finds himself in the same situation.

He says, “April and May is the time we frequently face such problems. In a week, at least for two whole days there is no water supply. So I have to buy water at a heavy price. And this price varies with the demand. So at times, we have to spend more money.”

Apart from these areas which are covered by the BWSSB, there are many other places in the City that come under City Municipal Corporation, which face this water crisis too.

Says Gaurav, who lives in Vijaya Bank Layout near Bannerghatta Road, “There is no Cauvery water supply in this area as the pipelines are still not constructed. So for this purpose, we used to have a local borewell connection which has not been working since three months. Hence every week, the municipal corporation sends water tankers, which we have to pay for.”

And though they do not have to pay their water bills anymore due to the frequent water shortage, lack of direct water supply causes a lot of inconvenience indeed.

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Music to the ears?

I have never looked forward to festivals of any kind. For one because I do not celebrate most of them and also the fact that closed holidays for a newspaper are very rare. In addition to this, I should say what drives me to the edge is the fact that whoever it is that celebrates them feels the need to to play music to the loudest volume.

I thought, this Ganesh Chaturti would be different. I got a holiday and I was looking forward to sleep late into the day. But no, it was not to be.  The loud and incongruous music that was blaring just near my house was pointer to the fact that I couldn’t continue my peaceful sleep any longer.

I am pretty sure this is what happens for almost every festival in the Hindu calendar. Loud music, ringing bells, all this might form an integral part of the celebrations. But why not have some consideration for the poor souls that have no choice but be victims to this age-old ritual?

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Hello world!

To everyone out there who will read my blog! This is just my attempt to let the world know what I feel and think about the everyday instances.
I am a journalist. So I would like to share the interesting things I come across everyday! Be it the people I meet, the events I attend or just the random thoughts that come to my mind!
Hope you enjoy this literary ride with me! 🙂

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